After the third rollover, you will have the option of launching a new product into one of the three available Market Segments:
- The Youth bike segment,
- The Road bike segment, or
- The Mountain bike segment.
Launching a new product
Your first decision when launching a new product is to give your product a name.
Next, you must select which Market Segment your new product will service by using the Select Market Segment drop-down menu. To save your decisions click Apply.
Once you have launched your new product
You will immediately have the ability to make decisions for your new product based on your Product Strategy. You will need to set the Price, Sales Forecast, Marketing Expenditure and the Production Levels for your new product.