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  4. How Do I Launch A New Product In MikesBikes Introduction?

How Do I Launch A New Product In MikesBikes Introduction?

After the third rollover, you will have the option of launching a new product into one of the three available Market Segments.

The Product Slot screen is used to make decisions regarding the development of new products.

For empty Product Slots you have two choices

 

1. Launch a new product. (select the Product Slot menu item)

2. Do nothing this year. (The Product Slot will still be available to you the following year)

 

 

You can develop a new product for one of the three Market Segments this year:

  • The Youth bike segment,
  • The Road bike segment, or
  • The Mountain bike segment. 
Note

Launching two products into the same Market Segment is not recommended. Your products will compete against each other and will cannibalize your Market Share. 

Launching a new product

Your first decision when launching a new product is to give your product a name.

Next, you must select which Market Segment your new product will service by using the Select Market Segment drop-down menu. To save your decisions click Apply.

MikesBikes Intro Product Slot Screen

Launching a new product will cost you $1m in research and development costs. 

Once you have Developed your new Product

You will immediately have the ability to make decisions for your new product based on your Product Strategy. You will need to set the Price, Sales Forecast, Marketing Expenditure and the Production Levels for your new product.

You will see the results of your product after the fourth rollover on the Product Summary report and the Market Summary report.

Over the next two decision periods, you will have a new empty product slot each period.

 

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