In MikesBikes Introduction
Firms can sell multiple products in a single market segment. This can work if you plan well. But it is often unintended and market share drops due to product cannibalization.
However, your instructor may limit students to having at most one product in each segment.
In MikesBikes Advanced
There is a limit of 2 product development projects per year. This means you can still have a product in every market if you wish.
Total Number of Products
There is a total limit of 5 products (in the Multi-Player). This means you can still have a product in every market if you wish.