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  2. MikesBikes Advanced
  3. Product Development
  4. Why Can’t I Develop More Projects?
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  2. MikesBikes Introduction
  3. Year 4 & Beyond
  4. Why Can’t I Develop More Projects?

Why Can’t I Develop More Projects?

In MikesBikes Introduction

Firms can sell multiple products in a single market segment. This can work if you plan well. But it is often unintended and market share drops due to product cannibalization.

However, your instructor may limit students to having at most one product in each segment.

In MikesBikes Advanced

Product Development

There is a limit of 2 product development projects per year. This means you can still have a product in every market if you wish.

Total Number of Products

There is a total limit of 5 products (in the Multi-Player). This means you can still have a product in every market if you wish.

Note

Not all courses have these limits imposed.

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