The Product Life Cycle describes the stages of a product’s journey from launch through to decline:
![](https://www.smartsims.com/support/wp-content/uploads/2022/05/Product-Life-Cycle-Music2Go-Marketing-Simulation.png)
Thinking about a product in this way encourages you to adapt marketing strategy depending on the life of a product.
In Music2Go Marketing you should use the Product Life Cycle when making your Sales Promotion decisions.