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AdSim - Belch & Belch
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AdSim for Belch & Belch
AdSim for Belch & Belch … is a SmartSims business simulation designed to provide advertising students with the experience of implementing an integrated advertising and promotion campaign in a near real-world, highly competitive, interactive case study environment. AdSim for Belch & Belch is a learning companion to 6e 'Advertising and Promotion: An Integrated Marketing Communications Perspective', Belch & Belch and has been modeled on the contemporary US DVD Player Market.
You will develop:
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An understanding of factors involved in the development of
an advertising & promotion campaign in a highly competitive market
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Insights into selecting different media for specific
communications goals and target markets while being constrained
by a fixed budget
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Insights into the importance of market and media research
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Insights into influence of brand awareness and on-going measurement
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A better appreciation of the concepts of an integrated marketing
communication approach
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Critical decision-making and team participation skills in an
interactive learning environment
Faculty will find AdSim for Belch & Belch easy to integrate into their course with the teaching guides and resources available from SmartSims. AdSim for Belch & Belch is supported with full personal and online support provided by SmartSims in conjunction with McGraw-Hill Irwin. Instructors and students alike will gain the benefits of AdSim for Belch & Belch as it helps add a new dimension to the teaching and learning experience, providing a real understanding and appreciation of the fundamental principles of Advertising strategy.
click here to request a free, no obligation, demonstration of our products
For more information AdSim for Belch & Belch see the documents listed below.
| Select a brochure(.pdf) from the list below | |
|---|---|
| A specific version of AdSim for use with Introduction to Advertising & Promotion 6/e, Belch & Belch | AdSim for Belch & Belch |
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