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MikesBikes-Intro

SmartSims business simulations are state of the art internet-based, business learning simulations that have been very successfully used in: Business Strategy/Capstone, General Business, Management Accounting, Organizational Behavior, Marketing and Advertising Courses, along with extensive use in Professional Certification Course for Accountants.

MikesBikes-Intro is specifically suited to and has been successfully used in General Business and Marketing Courses where it is well suited to introducing the broad concepts of cross functional disciplines of a business as in introduction to business courses or showing how the development and implementation of an overall marketing strategy and implementation plans involves such disciplines.

Through Market Analysis in the simulation students consider the circumstances of Customer, Competitors and Company Competence [the 3C's] and engage in decisions on Product, Price, Promotion, and Distribution (Place) [the 4 P's] specific to either general business strategy or marketing strategy and implementation depending on the course focus. They are required to undertake research, analyze data, collaborate with each other, make judgment calls and decisions and compete, just like managers and professionals in the real world.

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For more on how MikesBikes-Intro is integrated into General Business or Marketing Courses, see the documents listed below.

Select a brochure(.pdf) from the list below
A general business simulation which includes management features. MikesBikes Intro

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MikesBikes Advanced MikesBikes Accounting MikesBikes Intro Music2go AdSim

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