Brand Promotion makes customers aware of your company and more receptive to
your product advertising.
You can also invest in Socially Responsible initiatives to help improve your community and the environment.
The Brand Promotion screens are all multi-select, meaning you can choose
multiple options on each screen.
Remember to check your Live Forecast area at the right of the screen to ensure that you can afford everything you have selected as each option has a cost.
Your Forecast Branding Expenditure at the right of the screen will update as you change your selections.
Brand Ambassador
Brand Ambassadors are well known celebrities, sports people, or social media starts who are paid to endorse and promote your brand to their fans or followers in a positive way.
Brand Ambassadors help to increase your Brand Awareness.
Choose one or more Brand Ambassadors:
Your Brand Ambassador choices do not affect your CSR Rating.
Event Sponsorship
Event Sponsorship is when you provide money, resources or assistance to events in exchange for promotional signage and advertising to the event participants and audience.
Event Sponsorship helps to increase your Brand Awareness.
Choose one or more events to sponsor:
Your Event Sponsorship choices do not affect your CSR Rating.
Social Responsibility (CSR and Awareness)
Social Responsibility choices create positive change for the people in your community
and for the environment.
These choices help to increase both your CSR Rating and your Brand Awareness, although they are less effective at increasing Awareness than Brand Ambassadors
and Event Sponsorship.
Social Responsibility expenditure combines with your Sustainable Manufacturing
expenditure (from Year 3) to give your CSR Rating.
Choose one or more Social Responsibility options:
