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What is MikesBikes Accounting & How Does it Work?

MikesBikes Accounting is a Management Accounting Simulation.

In MikesBikes you are placed in charge of an existing bicycle manufacturing company which has been struggling in a competitive industry. Through collaboration and the analysis of financial and market reports, you are tasked with designing and implementing an improved cross-functional strategy.

The success of your strategy will be determined by 12 Performance Targets which have been set by your Board of Directors. To achieve this you will be making all the key functional decisions involving:

  • Product Marketing
  • Firm Marketing
  • Operations Management
  • Design and Development
  • Finance

Getting Started

When the simulation begins you will be emailed your login details by Smartsims.

  1. Log into the Smartsims website with the login details emailed to you.
  2. You may need to register for your simulation.
  3. Launch your company by clicking on the blue launch button.


Rollover is the term used to describe moving from one year (decision period) to the next. A Rollover will process your currently entered decisions in the simulation for the year ahead.

Single-Player & Multi-Player

MikesBikes Advanced has two phases of the simulation. It is important that you know the difference between these phases, and that you are entering your decisions in the correct World.


Some courses will not use the simulation as described below, please check your Course Outline for more information

Single-Player Phase: In the Single-Player you will compete against a single computer-controlled competitor. In the Single-Player you are able to roll forward into the next decision period/year or roll back as you wish in order to test and change your decisions.

Multi-Player Phase: In the Multi-Player you will compete either individually or in teams against multiple computer-controlled competitors. Moving from one year (decision period) to the next is done by automatic rollover on pre-set dates (scheduled by your instructor).

Player’s Manual

Video Tutorial

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