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MCC Business Simulation Challenge (2014-05-30)

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This May saw students from the University of Auckland Business School participate in our Annual MCC MikesBikes Competition. The Management Consulting Club (MCC) are one of the largest clubs at the University of Auckland, and they do an excellent job of hosting this event as part of their annual schedule.

 

You can find out more about the event through MCC's Events Page

 

2014 Poster

 

          see 2014 MCC MikesBikes Scoreboard 

          see 2013 MCC MikesBikes Scoreboard 

see 2012 MCC MikesBikes Scoreboard

see 2011 MCC MikesBikes Winners

see 2010 MCC MikesBikes Winners
see 2009 MCC MikesBikes Winners
see 2008 MCC MikesBikes Winners
see 2007 MCC MikesBikes Winners

MikesBikes enables students to formulate their own strategy and business plan, implementing these as operational decisions into their online company. Each year (decision period) they analyze their results, as well as those of fellow competitors, growing their business over time. The top three teams with the highest Shareholder Values are awarded the highly coveted prizes.

Using MikesBikes-Advanced across the Business School helps students to not only develop their knowledge and skills, but also their familiarity with using simulations for when they move onto courses that use our other Business Simulations.

Auckland University Management Consulting Club

University of Auckland Management Consulting Club

 


MCC MikesBikes Competition Scoreboard (May 2014)

The final rollover of the Competition was processed and the Competition ended on a high note. Silhoutte Co was a clear first place winner, while a turn of events saw pH value rise and triumph as the second place winner. Cyclepaths came in third with a difference of just $10 in Shareholder Value, a nail-biting finish.

 

The top three teams of the Competition are:

1st - (World 1) Silhouette Co

2nd - (World 2) pH Value

3rd - (World 2) Cyclepaths

 

We would also like to mention the following firms' managers for performing at a high standard consistently and being market leaders in their own right:

Stock Holderz

Nugswag

Wolves of Wall St

 

Congratulations to the winners of the Competition! We would like to thank MCC Participants for applying the wealth of their knowledge during the game. We hope the Competition was a rewarding experience that adds to your understanding of strategic management decision making. For more information, visit the Smartsims Facebook page, which is packed with useful resources that can be applied to succeed in the simulation.

INDUSTRY
FIRM SHV PROFIT SALES
Multi-Player World 1 Silhouette Co $346.11 $48,069,413 $185,224,228
Multi-Player World 2 pH Value $155.99 $28,466,808 $123,306,615
Multi-Player World 2 Cyclepaths $146.82 $16,544,731 $86,193,022
Multi-Player World 4 Stock Holderz $99.35 $37,972,299 $137,183,132
Multi-Player World 2 Nugswag $93.58 $8,023,860 $78,173,917
Multi-Player World 3 Wolves of Symonds St $85.03 $35,546,242 $112,367,476
Multi-Player World 1 Down the Hole $54.49 $16,543,170 $125,601,555
Multi-Player World 3 Paddled Singers $42.06 $8,652,045 $35,829,720
Multi-Player World 1 HJT $33.95 $2,758,207 $28,929,264
Multi-Player World 3 Cycopedia $33.29 $4,270,362 $33,399,300
Multi-Player World 4 Mike $13.31 $282,341 $7,638,428
Multi-Player World 4 JLQ $10.82 $791,354 $8,867,200
Multi-Player World 4 Team Steam $2.11 -$22,140,174 $7,875,269
Multi-Player World 2 u w0t m8 $0.08 -$13,662,161 $4,049,160
Multi-Player World 1 S A J E $0.06 -$26,280,719 $10,670,010
Multi-Player World 4 YET $0.02 -$16,889,229 $19,500,256
Multi-Player World 1 Dennis $0.01 -$199,974,098 $1,276,100
Multi-Player World 1 Team 4 $0.01 -$8,999,888 $62,945,240
Multi-Player World 2 Golden Lun $0.01 -$7,153,545 $5,388,322
Multi-Player World 3 GBS $0.01 -$8,853,818 $7,155,760
Multi-Player World 3 Velo $0.01 -$17,617,545 $1,985,250

 


MCC MikesBikes Competition Scoreboard (May 2013)

The final rollover of the MCC's MikesBikes Challenge was processed over the weekend. Here are the Final Top 3 firms of this event:

1st - (World 4) Hinault               $1,112.47

2nd - (World 2) BOES Inc           $796.61

3rd - (World 5) Market Makers   $764.57

Competitors held tightly to their positions in the final round, there was no change in positions among the Top 3. This can be attributed to the competitors setting up their firms for dynamic growth rather than just trying to make short term gains right from the start. However, there were a few shifts among the 4th to 10th positions. It was a pleasure to watch the trailing firms challenge the Top 3 till the very end and compete with the right attitude!

Industry Firm SHV Profit Sales
Multi-Player World 4 Hinault $1,112.47 $102,758,915 $276,463,491
Multi-Player World 2 BOES Inc $796.61 $39,126,825 $162,164,415
Multi-Player World 5 Market Makers $764.57 $76,904,224 $190,311,345
Multi-Player World 6 Chikorita $716.14 $72,099,826 $229,907,182
Multi-Player World 8 Team Bwoooooop $611.66 $72,624,189 $221,509,065
Multi-Player World 7 Stratalyzers Reload $422.57 $51,544,702 $145,547,872
Multi-Player World 3 FTB $254.61 $27,361,255 $120,575,738
Multi-Player World 5 Armstrong Conduct $238.19 $46,124,260 $157,381,071
Multi-Player World 1 Alumasalo $127.05 $42,604,888 $176,103,175
Multi-Player World 8 Team Amirthalingam $109.15 $41,124,075 $126,249,945
Multi-Player World 4 Kelly $63.74 $8,086,839 $111,274,275
Multi-Player World 3 Cath dont bike $53.12 $13,404,874 $61,113,664
Multi-Player World 2 Bodacious Muffins $45.00 -$3,566,315 $72,000
Multi-Player World 3 Extreme Wheels Ltd $33.06 $5,501,047 $31,646,329
Multi-Player World 6 Prana $20.17 -$21,623,036 $210,835,822
Multi-Player World 7 Stockbenders $4.35 -$3,889,938 $10,604,659
Multi-Player World 2 Bottoms up $1.62 -$233,656,122 $10,967,275
Multi-Player World 4 Gimondi $1.33 -$3,922,330 $1,760,000
Multi-Player World 4 Happy Feet $1.33 -$3,922,330 $1,760,000
Multi-Player World 1 Bartali $1.11 -$4,332,572 $1,524,800
Multi-Player World 8 Zhang $0.90 -$99,896,327 $3,280,088
Multi-Player World 1 V? Inc $0.84 -$4,504,913 $1,524,800
Multi-Player World 2 Chammak Challo $0.21 -$51,642,659 $7,301,612
Multi-Player World 6 Mulcarty Group $0.19 -$15,554,663 $506,639
Multi-Player World 7 Six Sticks $0.19 -$24,448,344 $83,903,220
Multi-Player World 5 Merckx $0.02 -$6,216,288 $636,800
Multi-Player World 1 Armstrong $0.01 -$28,201,499 $3,386,400
Multi-Player World 3 Fatal $0.01 -$14,903,391 $1,354,932
Multi-Player World 5 Lol Chaowei $0.01 -$53,543,802 $379,500
Multi-Player World 5 Ace of Spades $0.01 -$8,283,314 $15,089,217
Multi-Player World 6 N3S $0.01 -$22,409,052 $126,326
Multi-Player World 6 The Bike Shop $0.01 -$33,131,174 $147,656
Multi-Player World 7 Rainmakers $0.01 -$72,218,744 $12,465,764
Multi-Player World 8 Trio $0.01 -$75,226,046 $375,477
Multi-Player World 8 Utami Swag $0.01 -$56,418,328 $4,489,471


MCC MikesBikes Competition Scoreboard (May 2012)

The sixth and final rollover was processed over the weekend. Here are the Top 3 firms of this event:

1st - (World 9) Two-Tyred                    $1553.36

2nd - (World 1) BOES Inc                     $1098.54

3rd - (World 2) Emmanuel                    $841.89

 

The Competition was a close fought battle to the very end! With enough twists and turns to keep everyone guessing at the start, Two-Tyred eventually found its way to top position and kept earning its way ahead of the competing firms. Credit is also due to BOES Inc and Emmanuel, whose determination to be at the top of the list showed through the  quality of decisions they made.

We hope this year's Competition has been interesting for our participants and viewers, here is a full Scoreboard showing the results after Rollover 6:

Industry Firm SHV Profit Sales
World 9 Two-Tyred $1,553.36 $164,792,486 $361,587,645
World 1 BOES Inc $1,098.54 $104,841,148 $270,315,263
World 2 Emmanuel $841.89 $74,365,628 $212,804,018
World 8 TEAM 14 $814.72 $82,516,865 $205,645,575
World 6 Utami Swag $693.82 $146,527,989 $313,712,308
World 4 Meritocratic Society $636.39 $67,923,528 $170,680,902
World 2 Macaulays Machines $407.66 $53,255,118 $236,769,638
World 3 Madellessa $344.06 $37,660,729 $172,534,585
World 5 Silverpass $306.21 $37,700,269 $134,226,575
World 5 FTB $103.73 $20,977,777 $129,833,301
World 7 Viggiano Liu $95.97 $28,057,993 $115,228,400
World 5 Pigs Have Wings $82.00 $9,432,666 $42,875,757
World 8 TEAM 13 $74.93 $22,728,272 $91,786,100
World 8 TEAM 3 $69.43 $12,263,627 $32,800,972
World 1 Bangarang $59.13 $6,953,785 $105,363,505
World 5 Quad-core $43.04 $6,512,425 $24,328,230
World 7 Midnight Junction $32.99 $8,905,681 $49,197,668
World 8 TEAM 2 $27.23 $10,487,318 $34,006,800
World 7 Wolfpack $26.82 $4,046,065 $46,117,566
World 6 TKO $20.37 $3,406,701 $36,378,482
World 3 Martians $15.73 $3,880,573 $33,069,714
World 6 Strategists $15.20 $2,570,910 $16,289,450
World 4 Mockingbirds $6.78 -$44,937,374 $192,950,779
World 3 IIA $5.43 -$1,914,005 $44,428,555
World 2 Crew Chariot Racers $3.65 -$4,539,774 $8,619,120
World 7 BOOMER BIKES $1.86 -$81,320,699 $6,191,914
World 2 OOLALA_I_Have_A_Bike $1.25 -$31,162,235 $21,262
World 4 Nemo $0.82 -$83,305,640 $286,230
World 9 TEAM 5 $0.78 -$4,633,101 $1,514,400
World 3 JKV $0.58 -$2,826,430 $15,874,308
World 4 Noodles $0.21 -$74,379,674 $741,510
World 7 ZM $0.21 -$23,005,822 $294,000
World 1 Arctic Fox $0.19 -$19,604,364 $1,908,382
World 3 JAG Ltd $0.18 -$118,592,458 $3,717,486
World 5 ST $0.17 -$5,351,342 $1,924,000
World 1 ABC $0.16 -$24,799,693 $372,455
World 9 TEAM 7 $0.08 -$9,934,565 $26,496,225
World 1 Blitz Bikes $0.01 -$114,213,791 $2,326,520
World 1 Bourne Ultimatum $0.01 -$18,741,659 $265,600
World 2 Fueled by Tea $0.01 -$13,927,565 $346,500
World 2 Gold Mans Sacks $0.01 -$17,931,055 $155,200
World 3 JASS $0.01 -$7,877,077 $278,400
World 4 One Direction $0.01 -$57,157,580 $745,800
World 4 Ooooo $0.01 -$47,496,346 $44,000
World 5 Planet Shakers $0.01 -$11,576,823 $1,392,800
World 6 The Avengers $0.01 -$205,379,990 $18,121,824
World 6 The Insiders $0.01 -$54,695,902 $26,793,350
World 6 The Lehman Brothers $0.01 -$13,922,027 $554,400
World 7 TEAM 11 $0.01 -$14,449,548 $751,200
World 8 TEAM 12 $0.01 -$14,527,428 $676,800
World 8 TEAM 4 $0.01 -$7,410,939 $1,598,242
World 9 ADAGIO $0.01 -$200,664,314 $1,976,962
World 9 CFYR $0.01 -$166,112,633 $2,863,500

MCC MikesBikes Competition Scoreboard (September 2011)

Congratulations to the teams below who placed in the top 3 spots for SHV:


•1st - Sushi $419.41

•2nd - BikeCurious $413.75

•3rd - Meritocratic Society $257.85


The competition was a neck-to-neck race all the way! While the European market was at the top of the Scoreboard for the initial phase, Asia's Sushi eventually found a way to achieve its long term goal at the perfect time, grasping first place. Credit is also due to BikeCurious and Meritocractic Society, both firms giving chase with such determination that it was hard to predict a decisive outcome.

We were also pleased by the performance of the following teams, who we commend for reaching a high SHV:

•Huzzah Bikes!

•Emmanuel

•State by State

•Road Kill Cycles

A big thanks to everyone who competed this year, and to MCC for bridging the gap between classrooms and real world business experience! We wish the very best for you all!

Industry Firm SHV Profit Sales
Asia Sushi $419.41 $59,054,853 $157,954,012
Europe BikeCurious $413.75 $63,052,598 $182,210,228
Asia Meritocratic Society $257.85 $51,166,465 $148,074,919
Europe Huzzah Bikes! $141.81 $14,124,971 $123,283,912
Asia Emmanuel $121.36 $46,569,313 $117,008,550
North America State by State $58.98 $11,880,743 $144,790,786
North America Road Kill Cycles $52.51 $19,139,281 $87,738,406
Europe Elite Bikes $49.08 $13,427,214 $129,204,252
North America Blitz Bikes $35.78 $11,619,673 $50,375,250
Europe PF Ltd. $4.43 -$50,845,175 $22,299,750
Asia 3 $1.34 -$35,014,718 $18,068,369
Asia Coalition $0.29 -$39,804,974 $4,004,803
Asia Red Army $0.01 -$46,677,146 $1,658,033
Europe Mikes Dykes $0.01 -$10,776,469 $684,791
Europe Another Team $0.01 -$6,920,027 $414,400
North America Mikes Favourite Bike $0.01 -$16,797,411 $3,424,727
North America Bent Bikes Inc. $0.01 -$7,133,203 $2,227,352
North America Miracle Workers $0.01 -$25,586,553 $2,367,788

 


MCC MikesBikes Competition Scoreboard (September 2010)

Congratulations to the teams below who placed in the top 3 spots for SHV:

  • 1st - So Much Pun    $570.50
  • 2nd - Novato            $557.92
  • 3rd - Laser Shark    $535.38


The competition was an intense and closely fought battle till the end! The top performing firms were very efficient with their spending, resulting in them earning significant returms on every dollar spent. High profits and shareholder values were achieved through diligent market analysis, speedily adapting to new conditions and consistently working on achieving the firm strategy throughout the six years of operations.

We were also pleased by the performance of the following teams, who we commend for reaching a high SHV:

  • Meritocratic Society
  • Sekib Sekim
  • Oh My Bike!
  • Constirrhea
  • Dimension
  • Many thanks to everyone who competed this year, and good luck with the rest of your studies.

     

    Industry Firm SHV Profit Sales
    North America So Much Pun $570.50 $85,612,123 $239,024,362
    Europe Novato $557.92 $91,869,080 $201,079,215
    Asia Laser Shark $535.38 $97,581,327 $228,405,230
    Europe Meritocratic Society $307.50 $51,078,394 $162,748,500
    North America Sekib Sekim $113.87 $23,481,159 $62,862,600
    Asia Oh My BIKE! $91.15 $15,084,573 $80,632,811
    North America Constirrhea $88.81 $17,790,836 $76,882,422
    Asia Dimension $54.82 $5,807,173 $49,465,077
    Asia Team Infinity $26.62 $453,604 $25,903,804
    North America Tomato Sauce $18.31 $4,694,830 $23,150,816
    Europe CLIK Ltd $1.74 -$71,857,766 $11,862,740
    Europe RUST Management $1.55 -$25,602,347 $35,617,928
    Europe M.I.3 $1.14 -$32,850,508 $12,527,480
    North America Wheely Tyred $0.45 -$16,432,680 $895,251
    Asia Freeflow $0.01 -$41,784,539 $13,841,822
    Asia The Fixies $0.01 -$93,724,857 $886,761
    Europe Absolute Solutions $0.01 -$33,853,434 $61,920

     


    MCC MikesBikes Competition Scoreboard (September 2009)

    Congratulations to the winning teams:

    1st - Meritocratic Society $92.41 (Sava Mihic, Yingtong Ma, Nikitha Kariyawasam)

    2nd - OGC $86.50 (Ho Shing Lo, Ho Cheong Lo)

    3rd - Bradford Says Smack $82.14 (Charles Lu, Zhixiang John He)

    The level and quality of competition was high across the board this year. There were many interesting decisions and gambles which paid off. Business by nature is risky, and the winning teams made calculated risks where others chose to play it safe or missed opportunities.

    We were also pleased by the performance of the following teams, who we commend for reaching a high SHV:

  • OnePlusOne
  • iBike Pro
  • Storm of Action
  • FlowerPower
  • Vivo tinto
  • Ring a Ling Bikes
  • Many thanks to everyone who competed this year, and good luck with the rest of your studies.



    Industry Firm Shareholder
    Value (SHV)

    Profit Sales
    Asia Meritocratic Society $92.41 $12,515,588 $36,546,794
    North America OGC $86.50 $8,463,745 $26,985,872
    Europe Bradford Says Smack $82.14 $7,948,173 $26,671,502
    North America OnePlusOne $55.95 $4,050,075 $29,585,905
    Europe iBike Pro $54.10 $5,837,377 $20,613,120
    Europe Storm of Action $51.36 $5,788,154 $27,711,565
    Asia FlowerPower $35.12 $3,349,417 $21,416,569
    North America Vivo tinto $34.28 $3,443,477 $18,749,716
    Europe Ring a Ling Bikes $24.77 $2,100,923 $15,166,398
    Asia Sir McJoffalot $12.74 $1,461,955 $8,151,000
    Asia S & D Corporation $12.74 $1,461,955 $8,151,000
    North America Tavron $9.55 $197,243 $5,166,590
    Asia AD & JD Group $6.39 $107,530 $16,129,164
    North America Juggernaut $3.97 -$816,215 $13,127,800
    Europe Vans $3.71 -$141,349 $11,427,176
    Europe Phoenix Bikes $3.40 -$1,984,644 $4,537,650
    North America lance's bikes $1.97 -$3,930,810 $10,200,944
    Asia LIFO $0.29 $45,717 $10,292,546

     


    2008 MCC MikesBikes Competition Winners

    Congratulations again to the top three outstanding teams.

    1st Place: iBike: SHV $62.39

    Eugene Yip, Ka Ring Wong, Peggy Lui, Richie Wong

    2nd Place: Winston says NO: SHV $60.60

    Charles Lu, Christopher Lin, Garett Webb, Lip Chao Ng

    3rd Place: mini EMPERORS: SHV $58.16

    Ian Tay, Kane Kok, Tom Ma, Victor Teh

     


    2007 MCC MikesBikes Competition Winners

    Well done to all teams, the performance overall was exceptional.

    Congratulations to the teams below who placed in the top 3 spots for SHV:

    Astro Bikes (Africa) $82.79

    The Donkeys (Oceania) $44.11

    Up & Go (Africa) $43.05

    See Final 2007 MCC Scoreboard

    1. Full credit to Astro Bikes who were able to really dominate with a convincing win, even given they were in a very competitive Industry.

    2. The results speak for themselves, the remaining Top 10 positions were a close battle heavily fought right down to the last rollover. You had us here at Smartsims on the edge of our seats :)

    3. From the Scoreboard report you can see that though the top Firm did not have the highest Sales, it was their Profit margin that won them the competition (though large Sales definitely helps to achieve that Profit). The top performing Firms did this through being the most efficient with their spending, achieving the most effect from each dollar spent. As a Management Team you are responsible for the company spending and your subsequent results. Your Shareholders demand the largest possible return on their investment, so each year this is your primary responsibility (and as you can see an increasing/continued Profit is one of the main drivers of SHV).

    4. There are quite few teams that didn't rank in the Top 10 but performed very well in the latter half of the Simulation, well done! Of particular note are:

    • Jakz Ltd (Americas)
    • Cranetron Industries (Europe)
    • MER Cats (Asia)
    • Velocity (Europe)
    • Tornado Girls (Africa)
    • Stag's (Oceania)

    On behalf of Smartsims I would like to congratulate all those who competed in this years competition and I wish you well in your future endeavors.

    Kind Regards,
    Ian McPherson
    Sales & Marketing Manager
    Smartsims International



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