MikesBikes Introduction
For High School Courses
MikesBikes Introduction features a unique structure which allows students to gradually build confidence. This is achieved by progressively giving students control over their own company. They will initially determine the price and marketing mix for their only product. Each subsequent decision period they are given additional decision areas to manage to provide an insight into distribution, operations and finance; as well as the task of launching new products into emerging markets.
Hear From Others
A Career Shaped by MikesBikes
When Cameron McDowell first encountered MikesBikes in his freshman year he would never have expected the simulation playing such a pivotal role in shaping his college experience and his future career. MikesBikes is now a cornerstone of his Business Course as a teacher at Shorecrest High School.
“Teaching this simulation is just as rewarding as I thought it would be,” he says. “It has made my classroom more dynamic and has completely transformed the way I teach.”