MikesBikes Advanced
Strategic Management & Capstone Simulation

Bridge the gap between theory and practice, as students manage their own bicycle manufacturing company.

Competing individually or in teams, students analyze the market to formulate their own cross-functional strategic plan. The implementation of their strategy requires engaging with all key functional decision areas of their company. Students will master each business discipline, as well as understanding the relationship between each function.

The dynamic marketplace and competitive nature of the simulation ensures that students must continue to adapt their strategy to the changing market and their competitor’s decisions. The competitive element of MikesBikes encourages students to understand these principles and have fun doing it!

For an additional challenge MikesBikes Advanced enables instructors to simulate market recessions and booms, as well as enable our unique corporate takeover module.

Recommended For:

  • Business Capstone
  • Strategic Management
  • Business Administration
  • Business Management
  • Entrepreneurship
  • Business Strategy
  • Business Policy
  • Management and Leadership Development
  • Organizational Behavior
  • Product Management



Benefits of
MikesBikes Advanced

Strategic Management

Engage students in course content through the development, implementation and reflection of strategic plans.

Market-Orientated Approach

Students must adapt their strategy to meet the changing needs of customers.

Cross-functional Management

MikesBikes Advanced covers all major business functions; presenting students with the complexities of cross-functional management.

Hard and Soft Skills

Utilize real market and financial reports to improve both your students’ hard and soft skills.

Case Studies

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