Music2Go Marketing
Principles of Marketing Simulation

Music2Go Marketing provides a platform for instructors to explain and illustrate the core marketing terms and concepts. Concepts are introduced as the simulation progresses. Students initially have responsibility over Price, Retail Margin, Sales Forecast, and Advertising decisions for a single product. As they move forward they are given control over Sales Promotion, Product Development, and the opportunity to launch new products.

This marketing simulation provides your students with realistic consumer segments featuring unique media preferences, shopping behaviors and product attributes which vary over the simulation. Through market reports students will develop an understanding of consumers, competitors and their own company in order to make both marketing strategy and marketing mix decisions.

Recommended For:

  • Introduction to Marketing
  • Marketing Fundamentals
  • Strategic Marketing
  • Marketing Management
  • Marketing Practices and Policies
  • Sales and Marketing Management
  • Principles of Marketing
  • Marketing Strategy



Benefits of
Music2go Marketing

Marketing Mix

Expose your students to the marketing mix and encourage them to learn how to reach customers.

Market-Oriented Approach

Students will understand the customer oriented approach to marketing.

Market Research

Teach students the importance of investment in market information.

Marketing Strategy Development

Allow students to develop a marketing strategy in an interactive and competitive environment.

Case Studies