How do I launch a New Product?

In MikesBikes, you can choose to undertake Product Development to enable you to launch new products and modify existing products. In this article, we will tackle how you can launch a new product in MikesBikes.

Step 1 – Create a New Project

To launch a new product, you first need to navigate to the Design and Development Menu and click on the New button. This will allow you to create a new project.

On the decision screen, you will decide to create a project to enter into a market segment of your choice.

Step 2 – Name the Project

Name the Project first and then select the Style and Tech Specs based on the market segment of your choice. Refer to the Market Segment and Product Attributes report for this information.

When you tab out of the decisions, you will notice that the Prime Cost has auto-updated, being calculated by the simulation itself, so leave it as it is.

You will also see the recommended expenditure for next period, so leave that as is, and click on the Apply button to save your decision.


A project only becomes available to launch as a product after one period in the simulation. In Single-Player, you can process the rollover yourself, while in the Multi-Player, you will need to wait for the rollover to be processed.

Step 3 – Launch your New Product

After the rollover, navigate to the Products Screen, and then click on the Launch button.

The project that was created before the rollover is now available under the Select Project menu.

  1. Enter a product name.
  2. Click on the New Project you developed last year.
  3. Click Apply.

This completes the process of successfully launching a new product. You should also watch the full Tutorial Video on Design & Development.

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