How to Modify a Product

As the simulation progresses, consumers will demand greater design/style and technical specifications in their products, causing your existing Products to become less desirable over time. As such, you may wish to modify your Product/s to meet these demands, as well as improving factory tooling to produce the Product at a cheaper price (Prime Cost).

You can view current consumer preferences within the Perceptual Map and Market Segment & Product Attributes Reports.

This is done by:

1.) Creating a new design

Navigate to the Design and Development Menu and click on the New button. Name the project you can identify it, specify Style and Tech specs based on consumer preferences, allocate a prime cost, and allocate an expenditure figure. Once done, Apply your decision.

Name the project you can identify it, specify Style and Tech specs based on consumer preferences, allocate a prime cost, and allocate an expenditure figure. Once done, Apply your decision.

2) Applying the new design to an existing product

A project only becomes available to use after one period in the simulation. After a processed rollover, navigate to the Products Screen, click on the Product you wish to modify, and then click on the Modify button. Click on the newly created project, and then Apply. This completes the process of successfully modifying an existing product.

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