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What is Marketing Contribution in Music2Go?

Total Marketing Contribution (MC) is the key performance indicator of the Music2Go Marketing Simulation.

Total Marketing Contribution is a measure of how profitable your company is as a result of your strategic marketing plan.

MC = Sales – Cost of Goods Sold (GOGS) – Marketing Expenses

Your goal in Music2Go is to beat your competitors by maximizing the Total Marketing Contribution (TMC) of your firm. TMC is the Total Marketing Contribution at the end of the simulation.

Or, to put it in simple terms – you want to as much of a return on your marketing budget as possible!

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