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What is Total Marketing Contribution in Music2Go?

Total Marketing Contribution (TMC) is the key performance indicator in the Music2Go Marketing Simulation. This is a measure of how profitable your company is as a result of your marketing strategy.

Your annual Marketing Contribution is calculated using:

Wholesale Sales Revenue – (Cost of Goods Sold + Marketing Expenses)

Your TMC is then just the sum of your annual marketing contribution figures over the length of the simulation.

How do I increase Marketing Contribution?

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