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Marketing

How to Make Your Marketing Decisions in MikesBikes Accounting
  • Setting the Retail Price in MikesBikes Advanced

    Retail Price is one of the four main factors that go into determining a good Marketing Mix for your product and...
  • How do I Calculate Gross Margin

    Gross Margin (gross profit) is how much your firm earned this year by makingbikes and selling them.   Your firm...
  • How Do I Fix Lost Sales in MikesBikes?

    What are Lost Sales? Lost Sales occur when production was insufficient to meet actual customer demand. The Product Summary report...
  • Pricing Strategies in MikesBikes

    Your Retail Price is the dollar price you direct distributors to sell your products to customers. Retail Price is usually a...
  • Getting the Promotion Mix right in MikesBikes Accounting

    What is Promotion Mix? The promotion mix is a combination of marketing activities which create, maintain and increase the demand...
  • Why is my Demand Forecast Accuracy Zero?

    This means that your Sales Forecast was too far from Actual Demand to return a positive value figure. For example:...
  • What is Delivery Satisfaction?

    Delivery Satisfaction refers to the percentage of customers who were happy with the length of time that they had to...
  • Why does our Awareness Rating fall even when we spend more?

    Consumers can only remember a limited number of advertising and brand promotion messages. As the total volume of advertising they...
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