How to Set Retail Price in MikesBikes Introduction
Retail Price is the dollar price retailers sell your products to customers. The distributor receives a percentage of the Retail...
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Year 1
How to Make Your Decisions for Year 1 of the MikesBikes Simulation
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Forecasting Sales in MikesBikes Introduction
In MikesBikes Introduction you will be required to formulate a Sales Forecast for your products, as well as a required... -
Product Advertising in MikesBikes Introduction
For each of your products in MikesBikes Introduction you will need to allocate an advertising budget across up to five... -
Getting the Promotion Mix Right in MikesBikes Introduction
Promotion makes up one of the four P’s in the marketing mix; alongside Product, Price, and Place (Distribution). Your promotional... -
How do I Calculate Gross Margin
Gross Margin (gross profit) is how much your firm earned this year by makingbikes and selling them. Your firm... -
Pricing Strategies in MikesBikes
Your Retail Price is the dollar price you direct distributors to sell your products to customers. Retail Price is usually a... -
Marketing Mix: The 4 P’s
Marketing strategy involves four interrelated decisions known as the Marketing Mix or the Four P’s: 1. The Product The physical... -
Why is my Demand Forecast Accuracy Zero?
This means that your Sales Forecast was too far from Actual Demand to return a positive value figure. For example:... -
Awareness Rating in MikesBikes Introduction
The effectiveness of your advertising budget and allocation (mix) is measured by the awareness of your product in the minds...
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