Distribution Decisions in MikesBikes Introduction
Distribution decisions are available from Year 2 of the simulation: The Distribution screen enables you to set a Retail Margin...
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Year 2
How to Make Your Decisions for Year 2 of the MikesBikes Simulation
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Brand Promotion in MikesBikes Introduction
Brand Promotion makes customers aware of your company and more receptive toyour product advertising. You can also invest in Socially... -
Corporate Social Responsibility (CSR) in MikesBikes Introduction
Corporate Social Responsibility (CSR) is a concept which sees companies beingresponsible not only for profit maximization, but also to do... -
How Do I Fix Lost Sales in MikesBikes?
What are Lost Sales? Lost Sales occur when production was insufficient to meet actual customer demand. The Product Summary report... -
Why does our Awareness Rating fall even when we spend more?
Consumers can only remember a limited number of advertising and brand promotion messages. As the total volume of advertising they... -
Corporate Branding in MikesBikes Introduction
The Corporate Branding decision is available from Year 2 of the simulation: The Corporate Branding screen controls the amount spent...
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