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What is Music2Go Marketing & How Does it Work?

Music2Go Marketing is our Principles of Marketing Simulation.

In Music2Go you have the opportunity to formulate and implement a marketing strategy using an annual marketing budget. As the simulation progresses, new decision areas will be made available to you:

  • Year 1: Sales and Marketing only
  • Year 2: The addition of Sales Promotion
  • Year 3: The addition of Product Development and New Product Launch
  • Year 4 and beyond: Additional Product Launches available

The primary goal of your company is to beat your competitors by maximizing the Total Marketing Contribution (TMC) of your firm. TMC is measured by the total amount of Marketing Contribution you can create each year in comparison to your competitors.

How to get started

When the simulation begins, you will be sent your login details by either your instructor or by Smartsims.

  1. Log into the Smartsims website with the login details emailed to you.
  2. You may need to register for your simulation.
  3. Launch your company by clicking on the blue launch button.


Rollover is the term used to describe moving from one year (decision period) to the next. A Rollover will process your currently entered decisions in the simulation for the year ahead.

Single-Player & Multi-Player

Music2Go has two phases of the simulation. It is important that you know the difference between these phases, and that you are entering your decisions in the correct World.


Some courses will not use the simulation as described below, please check your Course Outline for more information.

Single-Player Phase: In the Single-Player you will compete against one or four (depending on your course) computer-controlled competitors. In the Single-Player you are able to roll forward into the next decision period/year or roll back as you wish in order to test and change your decisions.

Multi-Player Phase: In the Multi-Player you will compete either individually or in teams against other student-run companies in your class, or computer-controlled competitors (depending on your course). Moving from one year (decision period) to the next is done by automatic rollover on pre-set dates scheduled by your instructor.

Player’s Manual

Video Tutorials

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