Teaching strategy at the senior undergraduate or MBA level presents a familiar challenge: students may understand individual business concepts, but struggle to integrate them into cohesive, defensible strategic decisions. Case studies offer valuable discussion, yet they rarely allow students to experience the consequences of their choices.
This is where MikesBikes Advanced excels. As a comprehensive strategy simulation game and management simulation, it enables students to apply theory, test assumptions, and adapt strategy in a competitive, data-driven environment — making it particularly effective as a capstone simulation for higher-education business programs.
Learning Strategy Through Consequences, Not Just Concepts
A recent classroom experience illustrates the power of simulation-based learning. During a strategic management competition at NJIT, one student team entered the MikesBikes Advanced simulation confident in their planning — only to drive their company into bankruptcy in the early rounds. Rather than being penalized academically, the failure became a turning point.
Students revisited financial statements, reassessed their market positioning, and reconsidered operational trade-offs. With each subsequent decision round, they refined their strategy, responding to competitive signals and performance data. By the end of the simulation, the same team had recovered and delivered one of the strongest overall performances.
Why MikesBikes Advanced Works in Higher Education
MikesBikes Advanced is designed for advanced undergraduate and postgraduate learners who are ready to synthesize knowledge across disciplines. Students manage a virtual bicycle manufacturing firm, making integrated decisions across strategy and competitive positioning, marketing and pricing, operations and capacity planning, product development, and financial performance.
A Natural Fit for Capstone and Strategic Management Courses
Instructors often seek a capstone simulation that encourages holistic thinking rather than isolated functional optimization. MikesBikes Advanced supports this by requiring students to develop a clear competitive strategy, align functional decisions with long-term objectives, interpret complex performance data, and adapt strategies based on market and competitor feedback.
Supporting Evidence-Based Teaching and Assessment
For instructors, MikesBikes Advanced also offers strong alignment with learning assurance and assessment requirements. Performance metrics, decision logs, and comparative results provide tangible evidence of student engagement and learning progression.
MikesBikes Advanced really moves students beyond theory, enabling them to experience the complexity, ambiguity, and consequences of real-world strategic management. Request a demo, access instructor resources, or speak with an academic advisor to explore how MikesBikes Advanced can support your strategic management or capstone course.