Congratulations to Alan Cohen, Hormoz Movassaghi and Warren Schlesinger for winning the Middle Atlantic Association Colleges of Business Administration’s 2017 Innovation in Teaching Award for their work with the freshman course – World of Business.
The MAACBA selected Ithaca College’s business course from 26 other submissions in the undergraduate category. Lawrence Singleton, President of MAACBA and Dean of Marist School of Management, said the Innovation in Teaching award is an important recognition in alternative teaching methods within business schools.
The World of Business course at Ithaca College is a requirement for all freshmen in the business school and has been taught for almost 20 years, with over half of this period using a different business simulation. However, this year the faculty and Dean, Sean Reid, made significant changes to the course; including a new simulation – MikesBikes Introduction.
Schlesinger said the simulation requires students to work in groups both in and out of class to manage their own bicycle manufacturing company. They must rely on the skills learned in the course to make decisions ranging from pricing and marketing their products, to making finance and product development decisions.
“If we’re teaching from an academic perspective about marketing, finance and accounting, we really wanted a simulation that would stretch our students and really bring their academic concepts. They would apply it in the simulation and compete with each team in the simulation. This is working fantastically well”
Freshman business student Zachary Islam said he finds the MikesBikes Intro simulation enjoyable and engaging.
“The MikesBikes game makes it really fun”
During the summer, prior to the start of the school year, students receive emails giving them the contact information for their MikesBikes group. Once the World of Business class starts, students sit and work with their group. Schlesinger said this early formation of groups allows students to come to the college as freshmen who have already formed connections with peers and cemented the importance of collaboration.
“We really focus on teamwork because when they get out into the business world, that’s really of critical importance. Also, we feel that students are more likely to persist at Ithaca College and be successful as freshmen if they develop connections and bonds”