MikesBikes Introduction to Business Simulation


MikesBikes Introduction is a next generation interactive business simulation application, specifically designed for foundation-level courses.

As an introduction to business simulation, MikesBikes Intro features a unique structure which allows students to gradually build confidence. This is achieved by progressively giving students control over their own company. They will initially determine the price and marketing mix for their only product. Each subsequent decision period they are given additional decision areas to manage to provide an insight into distribution, operations and finance; as well as the task of launching new products into emerging markets.

Recommended For:

  • Foundations of Business
  • Introduction to Business
  • Business Administration
  • Business and Society
  • Business Fundamentals
  • Business Organization and Management
  • Leadership for Business
  • Small Business Management
  • Business Concepts
  • Management Principles

Teaching Foundations of Business with MikesBikes