MikesBikes Advanced Business Simulation

MikesBikes Advanced Strategic Management Simulation


MikesBikes Advanced is a highly instructive and engaging means to teach business strategy, management, and decision-making. This Strategic Management Capstone Simulation bridges the gap between theory and practice, as students manage their own bicycle manufacturing company.

Competing individually or in teams, students analyze the market to formulate their own cross-functional strategic plan. The implementation of their strategy requires engaging with all key functional decision areas of their company. Students will master each business discipline, as well as understanding the relationship between each function.

The dynamic marketplace and competitive nature of the simulation ensures that students must continue to adapt their strategy to the changing market and their competitor’s decisions. The competitive element of MikesBikes encourages students to understand these principles and have fun doing it!

For an additional challenge; MikesBikes Advanced enables instructors to simulate market recessions and booms, as well as enable our unique corporate takeover module.

Recommended For:

  • Business Capstone
  • Strategic Management
  • Business Administration
  • Business Management
  • Entrepreneurship
  • Business Strategy
  • Business Policy
  • Management and Leadership Development
  • Organizational Behavior
  • Product Management

Teaching with MikesBikes Advanced