Question of the Week: What does the Awareness Rating mean and how do you influence it?

Awareness refers to the degree of knowledge that customers have about a product in the market. This is knowledge not only that the product exists, but also information about benefits, quality, price, design, and style; in particular as compared to its competitors.

In MikesBikes, your product’s awareness is a factor of both your Product Advertising expenditure and any Brand Promotion activities you have selected. This culminates in an Awareness Rating.

To influence your rating, you should increase your total Advertising expenditure, improve your Advertising mix and invest in Brand Promotion Activities.

To learn the practical steps you can follow to influence and improve your Awareness Rating, check out these articles:

• MikesBikes Introduction
  • Awareness Rating
  • Brand Promotion
• MikesBikes Advanced
  • Awareness Rating
  • Brand Promotion
• Why does our Awareness Rating fall even when we spend more?