In AdSim Advertising, the Market Research decision screen is used to decide which market research reports you wish to purchase to help you make decisions for the year ahead.
The reports available to you may change from period to period, but they will always
be grouped into three following types of reports:
- Market Profile Reports. A set of reports giving you information about market
size, price preferences, media reach and customer needs.
- Market Feedback Reports. Focus group and survey evaluation of your product
giving you ratings report evaluating how the market perceives your product.
- Competitor Benchmark Reports. Comparisons of your sales and advertising
expenditure and decisions versus your competitor(s).
There will be a series of hints and suggestions in the Year Ahead reports as to
which reports you should purchase in the current year and why.
Purchasing Market Research Reports
Selecting a report will allow you to purchase it by pushing the “Buy” button. If you have already bought the report then it will be available for you to view in the report pane below.
Purchasing market research is an instant decision and cannot be undone. Once you have purchased the report(s) and spent the money, that amount will no longer be available for you to spend on your other marketing activities this year.
Have a look at our tutorial video which demonstrates how to Purchase Market Research Reports in further detail.