Smartsims' New Logo (portrait)

Smartsims Unveils New Company Logo

We are delighted to announce the launch of our new company logo as part of the ongoing evolution of the Smartsims brand. This is the first step of many planned for 2016 and 2017 to take user experience and student engagement to the next level.

The new logo stems from the ambition to modernize the existing logo, whilst retaining a link to the 20 year history of the Smartsims brand. As such, the new logo retains a globe which is of significance to our history. Using the previous logo as inspiration, the globe has been simplified to a 3D icon with an adaptation of an “S”, featuring interesting layers and lines to bring this icon into the present day. Our font choice is simple yet refined and represents our team’s friendly approach.

We believe the new logo is innovative, strong and communicates a message of trustworthiness and reliability which is inherent in the Smartsims brand.


The new Smartsims logo is now live on our website and all business simulation applications. In the upcoming months we will be updating all marketing collaterals and product materials with the new logo.

If you are using the Smartsims logo in any of your marketing or course materials, please assist us in updating them. You can download the new logos by right clicking on the images above and selecting “Save As”. If you require any assistance please contact us.

Stay tuned for more exciting updates.

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