student review on MikesBikes Advanced

A Student’s Perspective on MikesBikes Advanced Strategic Management Simulation

Ruben Chavez (@thinkgrowprosper)

The quote above by Ruben Chavez of Think, Grow, Prosper¬†acknowledges the impact of experience as the best way to learn. This holds true with one of our students, Sharon Capps from University of St. Mary. She’s currently using the MikesBikes Advanced simulation in their Strategic Management course taught by Lisa Parrott.

The review below is written by Sharon. She shares her insight and lessons she has learned from the simulation.


There are some real benefits from this short-term and intense competition between our teams. We do not have time to get complacent, we are doing two rollovers a week now and constantly have to be reevaluating and making new decisions. We are also establishing the brand for our company through our strategic focus.

This game makes us become self-aware of what we do not understand and need to review so we can be more successful in the next round. What changes we make in one area and how they may impact another area positively or negatively.

Each of us are also discovering our strengths within our teams and what we can focus on that sets our company apart. We are also learning how to better evaluate our competitors and analyze what data we can see from the other teams. This helps us make calculated decisions based on what we think their next move may be and plan accordingly.

We are also learning to plan far ahead to anticipate growth and expansion, not just focus on the rollover within the next few days. Another business mainstay we are strengthening is to always focus on what our customers need and want (Kittaneh, 2015).

We are lucky within this game because we get a lot of helpful data in this area, but our teams have to constantly look at where our bikes fall on the perceptual maps.

Sharon Capps on MikesBikes Advanced

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