AUT MikesBikes Prizegiving
Semester 1 – 2014 AUT has recently concluded another successful semester using MikesBikes-Intro as part of its Marketing Strategy course. As they do every semester, students first got introduced to the simulation to understand the bare essential business concepts necessary to survive. As they watched and learnt, they were able to refine strategies to adapt to … Continue reading AUT MikesBikes Prizegiving