Question of the Week: What does the Awareness Rating mean and how do you influence it?
Awareness refers to the degree of knowledge that customers have about a product in the market. This is knowledge not only that the product exists, but also information about benefits, quality, price, design, and style; in particular as compared to its competitors. In MikesBikes, your product’s awareness is a factor of both your Product Advertising … Continue reading Question of the Week: What does the Awareness Rating mean and how do you influence it?