factors influencing the product specs index

Question of the week: What factors influence the Products Specs Index in the Market Summary Report?

The Product Specs is a statement of how a design is made, what it is intended to do and if it complies with the preferences of each market segment. The ideal product attribute levels desired by each segment and the actual attribute levels for all products on the market are in the Market Segments and … Continue reading Question of the week: What factors influence the Products Specs Index in the Market Summary Report?

board with question of the week photo, how do we ensure our factory is operating at its optimum level?

Question of the Week: How do we ensure that our factory is operating at its optimum level?

In MikesBikes, as in real life, your factory is most effective when the capacity of your workers is well matched to the capacity of your plant. The formula used to calculate your Total Capacity (SCU) is: Total Capacity (SCU) = √ (Factory Workforce Capacity SCU * Plant Capacity SCU) This equation allows you to emphasize one form … Continue reading Question of the Week: How do we ensure that our factory is operating at its optimum level?

winning team from the strategic management event at njit

Third Annual Strategic Management Showcase at NJIT

Last December, NJIT’s Martin Tuchman School of Management ran its third annual Strategic Management Showcase. The top-performing teams from the 2016 Fall Semester Capstone course were selected to compete using MikesBikes Advanced for prizes. The criteria for judging the winning team was 80% on their performance in the simulation (i.e. based on the Shareholder Value) and … Continue reading Third Annual Strategic Management Showcase at NJIT

The Cycle Paths team presenting in front of their class

Students go from Bankruptcy to Success

December saw New Jersey Institute of Technology run its third annual strategic management showcase where students competed against each other for various prizes. The criteria for judging the competition was based 80% on their performance in simulation and 20% on their presentation and strategic plan. The Cycle Paths (Yidi Wu, Michael Teixeira, and Amad Ellahi – … Continue reading Students go from Bankruptcy to Success

Engaging Millennials in Business Simulations with Gamification

Gamification: Engaging Millennials in Business Courses through Business Simulations

The term gamification is a relatively recent addition to the scholarly vernacular. In fact, the first documented use of the term doesn’t appear until 2008 (Detering, Dixon, Khaled, & Nacke, 2011). While there have been a number of definitions put forward, most publications agree on a general definition being the use of game elements and … Continue reading Gamification: Engaging Millennials in Business Courses through Business Simulations

MikesBikes World Champs

2016 MikesBikes World Championship Competition Results

“The difference between a successful person and others is not a lack of strength, not a lack of will knowledge, but rather a lack of will.” -Vince Lombardi Our 2016 MikesBikes World Champions, Helen Wheels from Algonquin College secured the top position, becoming the “Best of the Best” and Bat Wheels from the University of … Continue reading 2016 MikesBikes World Championship Competition Results