A big hearty welcome to Brook McFarlane!   Brook joins us having graduated from the University of Auckland with a strong focus on Marketing, Management, Innovation and Entrepreneurship. Backing these credentials is a history of excellent customer service and business acumen. Like Danny Master (Account Manager here at Smartsims), Brook gained intimate experience with MikesBikes-Advanced … Continue reading Brook McFarlane joins the Smartsims Team →

We’ve been busy over the last couple of months making some key changes to our Music2Go Marketing Simulation. These will be put in place from January 2013. We believe the following changes will make the simulation even more enjoyable for all students: Improved Market Research: We have condensed select existing Market Research reports into fewer … Continue reading Music2Go Updates for 2013 →

  David Kitlan of Penn State University, was a recent winner of a customer draw that we conducted for a new Apple iPad. He has been a long time user of our MikesBikes-Intro Simulation, and would like to take this opportunity to share his experiences with you all. David teaches in area of Information Sciences … Continue reading David Kitlan of Penn State and MikesBikes →

One of our long-time MikesBikes Advanced users, Erik Molander, has written an excellent article on the benefits of using Simulation based experiential learning in an Entrepreneurship Course. Excerpts from the article “Entrepreneurship Cannot be Taught, but it can be Learned” are below: Is There A Secret Formula For Entrepreneurial Success? Amazon has dozens of books … Continue reading Entrepeneurship and MikesBikes →

The MGMT300 Wiki – a fantastic MikesBikes Advanced resource , is up and running. You can view the Wiki HERE. The MGMT 300 Wiki was initially created by Darl Kolb, an instructor at the University of Auckland. The Wiki’s aim was to provide a resource for students using MikesBikes Advanced in their Strategic Management courses – … Continue reading MikesBikes Wiki →

How can a Business Simulation work for your classroom? The new Smartsims Promotional Video covers the basics of Simulation based learning, our range of tailored products for specific course types and levels, and the key benefits to Students and Instructors.Watch the video below: For more info, or to see our Simulations in action via an … Continue reading Simulations in your Classroom →

Bob Sproule of the University of Waterloo, a long time user of our MikesBikes-Intro Simulation, has been awarded the Desire2Learn Innovation Award. The award seeks to recognize and celebrate innovative teaching approaches in post-secondary education worldwide. Bob has received this award for his exceptional and innovative approach to education through his integration of MikesBikes into his … Continue reading Desire2Learn Innovation Award →

The LeBow College of Business Center for Teaching Excellence will be holding the 2nd annual Business Professor Teaching Summit (BPTS) at Drexel University on Friday, May 18, 2012. The BPTS is a business school faculty conference dedicated to sharing innovative and effective strategies to enhance student learning across all business disciplines. The Summit will include … Continue reading 2012 Business Teaching Summit at Drexel University →

David Cadden a Cheshire resident and professor of management at Quinnipiac University, led a team of four business students to victory in this year’s MikesBikes-Intro simulation. SWAG Cycles, a team comprised of School of Business students Matthew Golden of Walpole, Mass., Malgorzata Kielbowicz of New Britain, Spencer Mannion of Brookfield and Alison Scharr of East Granby, were honored … Continue reading Quinnipiac Winners →

Smartsims India (iInteract) conducted Simulations across India this year as part of their National Business Olympiad. National Business Olympiad is a business simulation competition using MikesBikes-Advanced, conducted specially for management students with an intention to test their strategic frame of mind and conceptual skills in Finance, Human Resource, Marketing, Operations and R&D. This event was … Continue reading 2010 National Business Olympiad →