What is Distribution? Distribution (place) relates to the ability of the firm to make products accessible to its target segments. This is achieved through distribution channels – in this case through retail outlets. The number of stores in the channel that decide to stock your products will depend on the retail price, margin, unit sales … Continue reading Making Distribution Decisions in the MikesBikes Business Simulation
Meet Peter Johnson, an Intro to Business student from Des Moines Area Community College. He managed to land the Top 7 spot in the MikesBikes Introduction Hall of Fame last Fall. We interviewed Peter to learn about his decision-making, strategy and what resources he used to help him succeed in the simulation. What is your … Continue reading Student Success Stories: Peter Johnson from Des Moines Area Community College
We have interviewed the 2018 MikesBikes World Champs winner, Whatever-Go with Wiput Tantulaphongse, Yijing Tang, Meiyicong Lin, Zhen Peng and Fengkai Han from University of Auckland. They have also managed to achieve the second highest Shareholder Value from the past 9 MikesBikes World Champs! In this interview they talk about their experience in the simulation, their decision-making process, … Continue reading 2018 MikesBikes World Champs Winner: Whatever-Go from University of Auckland
De Anza College student, Maksym Chernenko, has achieved second place in the final round of the 2018 MikesBikes Business Simulation World Championship. Maksym Chernenko From 20,000 students who used a Smartsims simulation this year, 120 of the top students were invited to compete in the 2018 MikesBikes World Champs. Over the qualifying rounds Maksym was … Continue reading 2018 MikesBikes World Champs Runner Up: Maksym Chernenko
Our 2018 MikesBikes World Champs is Whatever-Go from University of Auckland! Big congratulations to Wiput Tantulaphongse, Yijing Tang, Meiyicong Lin, Zhen Peng and Fengkai Han for this outstanding achievement! They have managed to achieve the second highest Shareholder Value from the past 9 MikesBikes World Champs! In second place, we have Swan from De Anza College with Makysm Chernenko and in third place, we have … Continue reading 2018 MikesBikes World Championship Competition Results
The Business Masters students taught by Professor Darl Kolb from the University of Auckland were suited and booted for their final presentations on the MikesBikes Advanced Strategic Management Simulation. “The MikesBikes simulation combines elements of strategy, marketing, operations, product design and human resource management within a complex competitive environment. Besides the business and management aspects, the … Continue reading University of Auckland Business Masters’ MikesBikes Presentations
You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently. -Steve Jobs Students from New Jersey Institute of Technology definitely did things differently which led them to succeed in the The Fourth Annual Strategic Management Showcase with … Continue reading 2018 Strategic Management Showcase at New Jersey Institute of Technology
On-Screen Warning on Unsaved Decisions Some students miss out on saving their decisions when they move onto a different screen or click away. So we have now added a new on-screen warning to notify students if a decision they have entered has been left unsaved. On-Screen Warnings on Decision Screens (MikesBikes Introduction) Forecast Sales and … Continue reading SMARTSIMS PRODUCT UPDATES: December 2018
Get to know the latest addition to the Smartsims Team, Sunil Abinandan. He shares his experiences doing the MikesBikes Advanced simulation as a student, mentor and how these successfully helped him land the job here at Smartsims!
The Industry Benchmark Report is a summary of all firms’ key results so you can benchmark yourself against your competitors. Click on the image below for an example report: The Sales Revenue listed for each is the total wholesale sales revenue for each company’s products. The Cost of Goods Sold is the number of units … Continue reading AdSim Advertising Simulation Report Guide: Industry Benchmark Report